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Updated June 29, 2026
Continia · Marketing Hub

Public competitor insights

A monthly snapshot of rivals and adjacent players in the Business Central / Dynamics finance automation space. Built from public sources: websites, press, product notes and channel signals.

Status: BetaPeriod: 2025-Oct 2026Competitors: 23Focus: BC-native threat map
23
Tracked stakeholders
AP · e-invoicing · banking · expense · output
AI
Dominant theme
Agentic automation
8
M&A / capital moves
Acquisitions and funding 2025-26
11
BC-native players
Incl. Microsoft's own Expense Agent

Latest News

competitor & market moves · newest first
AI / agenticConsolidation / M&AMandates / steady
The same live feed as the E-invoicing Timeline and each competitor card — every item is drawn from the events list in dashboard.js, newest first. Colour marks the move type.

Competitors

23 visible
Click a row to expand
Strategic profile
Dynamics proximity
No players match the selected filters.

Content-Gap Analysis

where you're quiet while others are loud
Computed live from LinkedIn (29 companies · up to 50 recent posts each), YouTube (Social Blade reach + vidIQ upload cadence) and the content idea backlog. Posts are keyword-tagged to one theme; each bar shows post volume on that theme — Continia's vs the comparison's total — and the navy share of the bar is Continia's share of voice. Engagement = reactions + comments + reposts; YouTube reach = estimated 30-day views.

Battlecards

sales enablement · Continia vs. the field
The factual half — positioning, Dynamics proximity, AI stance, scale — is pulled live from the Competitors data above, so it never drifts. The tactical half (where we win, watch-outs, objection handling) is an editable seed in dashboard.js (the BATTLE map) — positioning angles grounded in each rival's public stance, meant to be refined with your sales team. Not competitive or legal advice.

AppSource Intelligence

Microsoft AppSource review standing
Ratings, review counts and recency pulled from Microsoft AppSource (marketplace.microsoft.com); G2 / Capterra shown where available. Sentiment themes are paraphrased — no verbatim user quotes. Snapshot is point-in-time, not live. Data is editable in dashboard.js (the OWN / BC / AG lists).

Market Map

Continia's live markets
Loading map…
Continia liveOther markets
Click a highlighted market to see Continia and the tracked competitors live there. Seed data — live markets and per-country competitors are editable in dashboard.js (the MARKETS table). World map: SVG World Map (MIT).

E-invoicing Timeline

EU & global mandates · time campaigns around them
Key e-invoicing mandate dates across core Continia markets, as a standalone planning view. Filled nodes are live or already passed; hollow nodes are upcoming.

Methodology & Caveats

›
  • What's included: product releases, press, M&A and positioning from publicly available sources. Sources are clickable inside each card.
  • Snapshot: data is from this run, not live. The report is regenerated each time the competitor list is run through.
  • New BC-native players: Lasernet, AMC Banking, Acubiz and Microsoft's own Expense Agent, plus Pagero, B2Brouter and Qvalia.
  • Category note: Dime Scheduler is BC-native but included as an ISV neighbour, not a direct AP rival.
  • LinkedIn engagement is tracked on the Content page — public reactions, comments and reposts across each competitor's most recent posts (up to 50 each) (public counts only, not impressions).
  • YouTube figures per video for the last month cannot be reliably fetched automatically.